As I did with the Conference posters, “The Future is Now” was not only the name of my self developed conference idea but also its concept. People’s ideas of the future are always changing as technology, culture and their environment change around them. I wanted to create a unique and interesting identity system that I could apply to a letterhead, envelope, and business card. My goal was to make each piece unique but coherent in the larger identity system. Towards the end of my creative process I realized I could combine the letterhead, which would not only save paper but also set my design apart.